VTsIOM (the All-Russian Public Opinion Research Center, with limited web resources in English) has an interesting article (in Russian) describing the results of a survey on the replacement ad phenomenon, which I dealt with in a previous post. They call these ads - designed to circumvent restrictions on hard liquor advertising by advertising a non-existed mineral water under the same brand as the vodka which is really being promoted - "umbrella ads," which is a coinage I had not seen before.
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