It was interesting to see the translated article below appear in JRL on the same day as Svetlana Babaeva's piece appeared dismissing the political impact of social networking and new media in Russia ("nothing more than banal social chatter"; "inconsequential prattle").
My value add in the article below is to link to the Twitterings of these government luminaries (other than Medvedev, since I can't be fussed to figure out which is the real one, and Astakhov, since I couldn't locate his using any of the obvious search terms) - and to point out that there is an aggregator-type Twitter account called gosblogi for Russian official Twitterers. I would also note that the only one of these guys I really try to follow is Rogozin - he is a master of the form and often manages to display his sense of humor in 140 characters or less. Though somewhat confusingly, he appears to have two accounts - the one linked in the previous sentence and this one.
And my purpose is, in part, to plug my very own new Twitter feed (in which, of course, I will tweet a link to this post, while praying that the universe does not collapse upon itself or get stuck in some sort of infinite loop of narcissism). You can see recent tweets in the sidebar and the whole thing here - http://twitter.com/scrapsofmoscow
Twitter Takes Off Among Russian Politicians
Izvestia [translation courtesy of JRL]
July 29, 2010
Report by Aleksandra Beluza: Authorities of Short Messages
The Twitter era has begun in Russian politics. In the wake of President Dmitriy Medvedev, who launched his micro blog in June, governors and other highly placed figures have arrived there. A round the clock personal broadcasting channel, which is what Twitter essentially is, can be used during elections to mobilize the population when actions are being conducted.
Thanks to Twitter (from the English "to twitter") politicians all over the world are "taking off their jackets" and giving us the chance to see a stream of their personal news. Here is Dmitriy Medvedev writing about his visit to Belgorod Oblast: "I flew in to Alekseyevka. I went to the graves of my great grandmothers and great grandfathers. I was going for the first time. For work, as always." Now Medvedev has over 50,000 regular readers on Twitter.
Medvedev himself reads the micro blogs of US President Barack Obama and Canadian Prime Minister Stephen Harper. But presidential aide Arkadiy Dvorkovich believes that it is precisely the Russian leader who has the best Twitter. "None of the leaders is comparable," Dvorkovich wrote on his own Twitter. "Where else will you see a photo taken by him personally (Medvedev -- Izvestiya)?" A picture called "view from the window of my hotel" taken by Medvedev in San Francisco has already been viewed almost 233,000 times, for example. Dvorkovich himself also posts a lot of photographs on his micro blog. He also writes quite openly -- for example, that "it is very hard to sleep after a week's tour in North America, but it is harder for the president."
"What does Twitter give you? Why are you ready to spend time on postings?" Izvestiya asked Dvorkovich on Twitter.
"Not a great deal of time is spent, but the ability to set out thoughts and share them concisely is developed," the presidential aide responded before five minutes had passed.
There are already around 20 senior Russian politicians and hundreds of officials at the level of deputies and heads of departments, including in the regional administrations, and also mayors, on Twitter. However, it is not pleasant to read all the micro blogs. Out of 10 governors only three write really interestingly -- Nikita Belykh (Kirov Oblast), Dmitriy Zelenin (Tver Oblast), and Mikhail Men (Irkutsk Oblast). Zelenin in particular distinguished himself by simply writing the following after Medvedev's departure from the Seliger youth camp: "The boss has left. The Tver forum and Seliger went well. I feel like a horse at a wedding -- with my muzzle in the flowers, and myself in a lather."
" Twitter has become a little personal news agency for politicians," managing partner of the Sotsialniye Seti (Social Networks) agency Denis Terekhov believes. "And here it is a question of information openness -- is the person ready to write quickly and without coordinating, without thinking about whether he has said it right or wrong 10 times? I think politicians who join Twitter are a priori more open than others. In this sense Twitter can be an acid test."
Essentially Twitter today is a test of a politician's openness -- is he ready to show that he is a person like everyone else? Mikhail Men admits: "I listened to (singer Vladimir) Vysotskiy all day." Dmitriy Rogozin, Russia's permanent representative to NATO, writes: "I have arrived in Moscow for a week's vacation; 360 degrees Centigrade (as published) is not that hot. It has been hotter at our NATO sessions." Pavel Astakhov, the ombudsman for the rights of the child in Russia, characterizes his secretariat like this: "I have 12 women working for me. I call them the 'child's special purpose troops.'"
There are only two party leaders here, Sergey Mironov, speaker of the Federation Council and the head of Just Russia, and Vladimir Zhirinovskiy, leader of the Liberal Democratic Party of Russia (LDPR). They both write every day, but somewhat turgidly. Denis Terekhov believes that "the part ies are quite sluggish and it is hard for them to use Twitter as a real channel of communication." In the opinion of other experts, Twitter could attract them not so much as an information technology as a mobilization technology.
"Many politicians are seeking communication with their target audience here -- the middle class and young people," Dmitriy Badovskiy, the deputy director of Moscow State University's social systems scientific research institute, says. "Plus Twitter gives an instant link with quite a big audience. And this makes it possible to gather supporters, coordinate observers at elections, and publish current information quickly. So I think that as the elections approach, activity and testing of Twitter as a possible environment for political mobilization will increase."
The 10 most popular Russian politicians on Twitter (by number of micro blog followers):
Russian President Dmitriy Medvedev 52,896
Russian's permanent representative to NATO Dmitriy Rogozin 7,513
State Duma Deputy Konstantin Rykov 3,769
Federation Council Speaker Sergey Mironov 2,084 [strangely seems to have protected tweets]
Tver Oblast Governor Dmitriy Zelenin 1,988
LDPR leader Vladimir Zhirinovskiy 1,716
Kirov Oblast Governor Nikita Belykh 1,489
Presidential aide Arkadiy Dvorkovich 1,309
Perm Kray Governor Oleg Chirkunov 812
Children's Ombudsman Pavel Astakhov 535