
Stalin in the Underground, originally uploaded by lyndonk2.
The product being advertised is Simon Sebag Montefiore's book Young Stalin (to be released in October in the US). The ads are attention-getting; my only beef with them is that they - like the posters for the Borat movie - use a Cyrillic "Д" in place of the Latin letter "A". I've griped about the same type of offense being committed in a similar context in the past, and I still don't understand why publishers / advertisers do this. Can someone who doesn't read Russian enlighten me? Does the appearance of an out-of-place Cyrillic letter that sort of resembles the Latin letter it's replacing instill an air of compelling exoticism in the product being advertised?