Sex sells...

...and nowhere is this old advertising truism truer than when it comes to selling cell phones.


Cell phone ad - my 242nd - 8:00pm, March 9, Tverskaya St.

In this ad, for NEC's model e242 mobile phone, the brunette is whispering to the blonde, "I've got the 242 [model number cell phone]!"

However, this phrase could also just as correctly be translated as, "He's my 242nd!" That would explain the blonde's scandalized look...