Ёжики

Being in St. Petersburg inevitably reminds me of the 3 years I spent there as a kid in the '80's. One of my nicknames was "ёжик," or "hedgehog," both because of my unkempt hair and because I played one in a holiday skit based on Yuri Norstein's classic animated film "Hedgehog in Fog":


(more stills from the film)

This time up in SPB I actually met someone else who had this nickname as a kid, which was a first for me.

I can't tell if this ad, in the window of the Impexbank branch in our apartment building, is meant to suggest that the ёжик is a cute advertising spokes-animal or example of someone not so sharp:



The caption says the bank's deposit terms are "comprehensible even to a hedgehog!" But the cuteness of the hedgehog is exploited in a banner ad currently on Impexbank's website.