What awaits the country in 2008? When and how will the ruling regime in Russia change? What are the results of Putin's rule? Where will the new leaders take Russia?I've decided to post a few of these posters here and will even attempt (no doubt futilely, in some cases) to explain the humor or multiple meanings behind some of them.
First, a few of my favorites:
This one I love because it's a photo that anyone in Moscow could have taken - a photo ofan ad for Putinka vodka's toast hotline underneath the sign for the Lubyanka metro station.
This one positions a glass in front of a bunch of bottles ofPutinka in such a way that letters spelling "Kaput" are hightlighted.
This one I liked because it represents the role of broadcast media in inflatingthe popularity ratings or visibility of various public figures in Russia (the 1 on the
pump is the logo of the state-run Channel 1 network, also known as ORT).
Represented are Putin, Ivanov and Medvedev, and also, among others, Ksenia Sobchak
(who's sort of like Russia's answer to Paris Hilton) and ORT political commentator
Mikhail Leont'ev, who was already delivering blisteringly anti-American monologues a
few years ago, so I can only imagine what he's progressed to lately.
"A king is made by his retinue," reads the poster, which has the king surrounded bysixes ("шестёрки") of various suits. In Russian slang, to be someone's "шестёрка"
means to be their "flunky" or "gofer" (according to Multitran), but to give the word its
proper prison slang meaning (since VVP likes to throw around a bit of prison slang
himself now and again), it's best translated in this context as being someone's bitch.
A number of the posters dealt with the possibility that Putin might stay in power or continue to run things from behind the scenes, and with the Russian electorate's lack of choices:
This is another great play on an image from pop-culture: "лохотрон" means any kindof a scam designed to ensnare suckers or "лохи." The smaller text reads "the future does
not depend on you." The reference is to an ad campaign by mobile telephony provider
Megafon, which had the tag line "the future depends on you." Megafon was originally a
St. Petersburg-based company (Northwest GSM) which exploded onto the national scene
in the early years of Putin's rule, allegedly thanks to help from Putins telecoms minister
Leonid Reiman, who supposedly has an interest in the company.
The lenses of the glasses read "the end of the Putin era," and thetext below reads "visible only through rose-colored glasses."
The hand is making the "fig," a hand gesture sort of (though not entirely) like giving someone the finger in the US. The gesture can be used in Russia to signify refusal
when asked to do something, as if to say, "like hell I will." The creative tilting of
the 8 in 2008 to make the infinity symbol suggests who is telling whom to go нафиг.
Another frequently recurring theme in the posters submitted for the contest was Russia's oil wealth, and all of its consequences - from international braggadocio to domestic dependency to good old-fashioned class struggle:
Self-explanatory.
"We are sitting well!"This expression can mean "everyone's having a good time" when used in the
context of a social gathering; but "to sit on the needle" or "become seated on the
needle" is Russian slang for becoming hooked on intravenous drugs.
This one may be my very favorite, because it incorporates themes of both oilwealth and the power of the broadcast media. The figure with its feet propped
up on the barrel of oil is labeled "the authorities" (власть can be a difficult word to
translate), and the submissive figure watching TV is labeled "the people."
The caption below reads "an earth-shaking (or 'epochal') age."



4 comments:
Hilarious and horrendously true-to-life posters. Thanks for sharing! Молодец!
Glad you guys liked it. Though I have to say that coming up with ways to explain some of those tag lines wasn't entirely "quick"!
As for public exhibition, see here:
From September 14 until the end of the month there will be an exhibition of the best posters entered in the contest at the Sakharov Museum and Community Center.
Lyndon, great pics. :) thanks.
one small addition (sorry for being the boring guy who always has things to add). to the poster with the needle - you should add the the needle has a black substance in it - meanining oil. and the dependence there is on oil, not drugs.
Hey, I'm always glad when people have things to add - good comments with something to add are like peer review for a blog. I thought the oil part was pretty clear, though, especially since I tried to break the posters into sections and headed the section including the last four of them with a comment about how a number of the posters entered in the contest dealt with oil wealth, dependency, etc. But maybe the headings got lost amidst the pictures. The other interesting thing about the syringe in that poster is that it's marked with the years of Putin's presidency, and below 2007 is the infinity symbol.
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